Data is rational,
people are not.
but we love the irrationality
of human kind

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Create with C.U.M.A

C.U.M.A. lets us test any given target audience with thousands of interests and demographic segments.

Deeper’s segmentation tool C.U.M.A. lets us test any given target audience with thousands of interests and demographic segments. It leads us to create behaviour based micro-segments and brief creatives as well.